The marketing campaigns documented here are not merely for the purpose of transparency, but to lay bare the foundations and values of a magazine and a brand that aim to stand by art-lovers and artists, especially those who are emerging, struggling to emerge, or pushed to the margins. The campaigns are documented for three groups: the readers, the artists, and Irrelevant Edition’s editorial board: so that you would know how we think, so that they would know why we are here, so that we would know where we came from.

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